Size guide

Your usual size is usually the right one.

Sizes vary between brands, materials and shoe shapes, and no chart is perfectly precise. For most of our shoes, if you take the European size you usually wear and the product page says regular fit, you'll fit right. Treat this guide as a helpful reference — not a strict rule.

How to use this guide

This is a general reference, not a precise measurement. Foot shape, brand cut, materials and even the way you measure can shift the result by half a size — please don't treat any number on this page as a guarantee.

  • Always check the fit note on the product page first.
  • If it says regular fit, take your usual European size.
  • If you're between sizes, choose the larger one.
  • For special fits (narrow, wide, one-size), follow the product note rather than the chart.

If a measurement points to a different size than you usually wear, trust your usual size — you know your foot better than any chart. Returns are simple in case you'd like to try a different size.

Reference chart

Foot length to size

A starting point if you don't have a usual European size, or if you'd like to cross-check. Our sizes follow the European (EU) system.

Foot length (cm) Approx. size
(Europe / EU)
22.1 35
22.5 36
23.5 37
24.1 38
24.5 39
25.1 40
25.5 41
26.2 42
26.7 43
27.2 44

Approximate values. The size that fits comfortably is the right one — even if it doesn't match the chart exactly.

If you'd like to measure

How to measure your foot

It's a starting point, not an exact science — but if you don't have a recent measurement, this is how to get one.

  1. Lay a sheet of A4 paper on the floor, flat against a wall.
  2. Stand on it with your heel touching the wall and your full weight on that foot.
  3. Mark the tip of your longest toe with a pencil (it isn't always the big toe).
  4. Measure from the wall to the mark in centimetres.
  5. Repeat for the other foot and keep the larger measurement.

Measure in the evening, wearing a sock similar to the one you'll wear with the shoe — feet swell slightly through the day, and that's the size you'll actually be wearing.

From another country?

Size conversion

Find the European equivalent of your usual size below.

Europe
(EU) 		United Kingdom
(UK) 		United States
(US) 		Australia
(AU)
35 2.5 5 4
36 3 5.5 5
37 4 6.5 6
38 5 7.5 7
39 6 8.5 8
40 6.5 9 9
41 7 9.5 10
42 8 10.5 11
43 9 11.5 12
44 9.5 12 13

Clothing

Tops & dresses

ONLY, Vero Moda, Aware

Size Bust (cm) Waist (cm) Hips (cm)
XS 81 62 89
S 85 66 93
M 91 72 99
L 97 78 105
XL 103 84 111
XXL 110 91 118

Jeans

ONLY, Vero Moda, Aware

Size Waist (cm) Hips (cm)
24 58 86
25 61 89
26 63 91
27 66 94
28 68 96
29 71 99
30 74 102
31 76 104
32 79 107
33 81 109
34 84 112

Plus size

Carmakoma, Vero Moda Curve

Size Bust (cm) Waist (cm) Hips (cm)
S (0X) 108 93 114
M (1X) 118 103 124
L (2X) 130 115 136
XL (3X) 136 121 142

Swimwear

Europe
(EU) 		Size
40 XS
42 S
44 M
46 L
48 XL
50 2XL
52 3XL

Other brands

General reference

Size Bust (cm) Waist (cm) Hips (cm)
XS 82 62 90
S 86 66 94
M 90 70 98
L 96 76 104
XL 100 80 108
XXL 104 86 112

Need a hand?

Order with confidence. Returns are simple.

Easy returns from all European Union countries. For personal sizing advice before you order, message us on Instagram @thefashionproject_gr or email support@thefashionproject.gr.